Marketing, Planning, Strategy & Technology
Key Business Objectives
Identifying what business owners really want from their business is key toward defining the strategies that should be leading all sales and marketing processes in play. Without your key business objectives its a bottom up execution, which seldom generates your expected results.
Market Strategy
Assuming that your research and key business objectives are established, your market strategy should create a competitive advantage and a detailed process of successful steps that take your values to market in a superior way that drives scalable, repeatable results.
Execution
Your marketing execution plan creates a clear and concise path for every step you take. Execution requires crystal clear business objectives. A marketing strategy that identifies your target and value, and activity and accountability requirements for each level of your growth team.
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Recent Blog Articles
Recent Blog Articles
FunnelMaker: One of the Top 20 Most Promising CRM Solutions
FunnelMaker: One of the Top 20 Most Promising CRM Solutions
When you look at the speed of business today, it’s not hard to realize that if you want to stay relevant you have to automate your sales and marketing execution. Tracking phone calls, emails and follow up manually is insufficient. Charles Lamb, CEO of MPS&IT Sales Consultancy, talks about the current environment: “By gathering real-time data pertaining to contact activities in one central location, organizations can automate their marketing campaigns, generate more qualified leads, and engage with prospects and customers—radically speeding up their business.”
Lamb believes there are two important considerations when trying to fine tune your sales and marketing efforts. First, make sure your marketing director isn’t bouncing back and forth in disparate systems, wasting precious time and preventing the development of an effective marketing strategy. Second, make sure that your CRM supports your sales team at the speed of business, delivering valuable real-time information.
With over 35 years of Sales leadership, Charles Lamb wanted to bring to market a solution that would raise sales performance levels and results.
With over 35 years of Sales leadership, Charles Lamb wanted to bring to market a solution that would raise sales performance levels and results. FunnelMaker® is a powerful SaaS sales toolset that goes far beyond a typical CRM. With hundreds of integrated features FunnelMaker® exceeds almost every expectation.
As prospective clients interact with the business through various channels, all their actions are tracked and managed, enabling the sales team to be more responsive and aligned with ...
Focused Objectives & Purpose
To survive in today’s business climate every executive team has to drive their business with focused objectives and purpose.
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