When you look at the speed of business today, it’s not hard to realize that if you want to stay relevant you have to automate your sales and marketing execution. Tracking phone calls, emails and follow up manually is insufficient. Charles Lamb, CEO of MPS&IT Sales Consultancy, talks about the current environment: “By gathering real-time data pertaining to contact activities in one central location, organizations can automate their marketing campaigns, generate more qualified leads, and engage with prospects and customers—radically speeding up their business.”
Lamb believes there are two important considerations when trying to fine tune your sales and marketing efforts. First, make sure your marketing director isn’t bouncing back and forth in disparate systems, wasting precious time and preventing the development of an effective marketing strategy. Second, make sure that your CRM supports your sales team at the speed of business, delivering valuable real-time information.
With over 35 years of Sales leadership, Charles Lamb wanted to bring to market a solution that would raise sales performance levels and results. FunnelMaker® is a powerful SaaS sales toolset that goes far beyond a typical CRM. With hundreds of integrated features FunnelMaker® exceeds almost every expectation.
As prospective clients interact with the business through various channels, all their actions are tracked and managed, enabling the sales team to be more responsive and aligned with prospect needs. Leads can be appropriately prioritized so the sales team can focus on the strongest opportunities. “Businesses can now uncover the true buying potential of each prospect through a unique methodology of scoring—demographic and brand attraction,” said Lamb. He goes onto explain, “Once business users know what processes work to generate sales and bring the client on-board, organizations can implement specialized workflows for each group of prospects and assign them to the members of the team for successful completion of sales.”
Integrated marketing and communication capabilities provide an efficient solution, minimizing the requirements to pay for additional systems. FunnelMaker® goes beyond the sales cycle in connecting with accounting systems, facilitating the invoice process after the customer contract is in place.